Learn from the exit without slowing the crowd.
Design a post-event feedback pause point that respects egress, dispersal, accessibility, and venue safety requirements.
Read the guideStadium fan feedback
A brief fan signal between venue moments.
ThumbsUp gives stadium and event-venue teams a touchless way to invite feedback at a suitable gate, concourse, concession exit, or other approved pause point. The venue decides where a fan can stop without disrupting safety or flow.
For venue operations, fan-experience directors, facilities teams, and event operators
Test the point during a representative event condition with venue, security, accessibility, sponsor, and event owners involved.
Venue pause pointPilot workflow
Between two matchday moments
Fan reaches an approved fixed point
Step 1 in the service loop
A free hand gives a brief gesture
Step 2 in the service loop
Team reviews event, zone, and time context
Step 3 in the service loop
1sConfigured approval confirmation display, according to the current product documentation.
Ask the question that matters to your team
Authorized managers can create or change the short question shown on assigned feedback devices. After Question Mode is enabled on those devices, customers answer the active question with a supported hand gesture—for example, “How good was the cleaning service?”—so each location can collect a signal about the service moment it wants to improve.
Practical guides
Go deeper on the service moments that shape this workflow.
Use these focused guides to plan placement, compare collection options, and decide which operational question to test first.
Make the concession moment easier to review.
Measure the food-and-beverage moment at an approved concession pause point, then review venue observations by outlet, event, and time.
Read the guideCapture the entry experience without interrupting the gate.
Plan a safe fan-feedback pause point after stadium entry flow, with gate context and crowd-aware checks for venue operations teams.
Read the guideWhy event feedback needs crowd-aware placement
A venue has gates, queues, zones, and moments that change by event.
A prompt that fits a quiet concourse may obstruct a surge or disappear beside a full concessions queue. A venue pilot should map the fan journey and name the pause point before inviting feedback.
Flow can change quickly
Gates, concourses, concessions, restrooms, and exits have different crowd and staffing conditions across events.
Fans may have full hands
Food, drinks, bags, tickets, and phones can make a deliberate pause and free-hand check essential.
Event context must be explicit
A score needs a defined device, zone, and event context. The venue team still investigates the queue or service condition behind it.
A venue pilot sequence
Find the pause point before the crowd finds it for you.
The most useful event signal comes from a fixed point that is visible, safe, approved, and tied to a clear operational question.
- 01
Choose an approved fixed point
Start at a gate exit, concourse, concession exit, or other point where venue teams can safely invite a pause.
- 02
Map the event and zone
Label the device and operating context so a manager knows which fan journey the signal represents.
- 03
Test the fan pause
Run the setup with representative flow, full hands, lighting, accessibility, and weather conditions where relevant.
- 04
Review with event operations
Compare the configured time, device, and event context with queue, staffing, and facilities records.
Deployment note: Do not invite a gesture in a moving crowd or place a device where it creates a trip, security, or egress concern. The venue must decide the safe pause point and the alternative feedback route.
Placement planning
Use a fixed point that gives fans a moment to stop.
A gate exit, post-concession area, or public concourse can each answer a different question. The venue should avoid implying that a moving fan has completed a reliable interaction.
Candidate points to test
- 1Gate exit after the security flow
- 2Post-concession queue exit
- 3Public concourse or exit route with room to pause
Checks for the pilot
- Clear security, egress, sponsor, accessibility, and weather approvals.
- Test the point with food, drinks, bags, and event lighting.
- Map the device to the event and zone before comparing results.
From fan signal to venue question
Give the event team a focused place to look.
The dashboard can organize the configured device and time context. The venue uses its event records and observations to understand what changed around the point.
Event and time context
Compare event blocks and time periods when the venue has a consistent pause point and question.
Zone review
Use device and location labels to distinguish a gate, concourse, concession, or exit experience.
Queue and staffing checks
Review queue length, staffing, wayfinding, and facilities observations before assigning a cause.
Illustrative post-concession check
If post-concession scores vary by event, the operator reviews queue and staffing records for that point. The signal does not automatically infer a zone cause, POS event, or crowd condition.
The dashboard image is product interface imagery. It illustrates configured feedback review and is not a result from this industry.
Choose the method for matchday
A fixed gesture point can complement a longer fan survey.
Post-event surveys and event platforms may collect richer detail. A venue prompt is for the brief moment where a fan can safely pause and offer a simple signal.
| Consideration | ThumbsUp | QR or phone survey | Shared kiosk |
|---|---|---|---|
| Customer action | Give a brief gesture at an approved, fixed venue point. | Open a phone survey or scan a code during or after the event. | Use a shared kiosk where the venue has approved the queue and cleaning flow. |
| Setup question | Validate camera view, distance, light, free hand, and a deliberate pause at the service point. | Requires a customer to find a code, use a phone, and complete the chosen form. | Requires a customer to reach and use a shared screen at the right moment. |
| Manager view | Review the configured device, location, time, and employee-related context. | Review the fields and reporting supplied by the survey workflow. | Review the fields and reporting supplied by the kiosk workflow. |
Evidence that helps teams evaluate a pilot
Evidence for a venue fan-flow pilot
A venue-approved photo or clearly identified diagram can help a team evaluate crowd direction, security boundaries, and the deliberate pause point. A captioned demonstration should avoid identifiable fans and show only an approved or staged interaction.
01Moving crowd
02Approved pause point
03Event/zone review
Venue and event boundary
Keep crowd safety ahead of the prompt.
A stadium pilot does not imply live crowd analytics, POS integration, sponsor approval, or an event-wide sample. Define the fixed point, event context, rights, accessibility, and operating owner before publishing a result.
Read the relevant product guidanceBuying questions
Questions to resolve before a venue pilot
The event calendar and physical flow should shape the pilot plan.
- Crowd surges, egress, security, and trip hazards
- Fans with drinks, food, bags, tickets, or no free hand
- Weather, lighting, accessibility, and public-space approvals
- Sponsor and event rights for photos, video, and placement
- How event and zone labels are recorded for review
Questions operators ask
Stadiums and event venues feedback, answered clearly.
The right setup depends on the service moment, site, hardware, and operating process.
How can stadiums collect fan feedback without a phone?
A venue can test a compatible camera-equipped Android tablet at an approved fixed point where fans can pause safely. A fan gives a supported gesture, and the venue reviews the configured device, location, time, and event context.
Where should an arena place a feedback device?
Consider a gate exit, post-concession area, or public concourse with room to pause and a clear free hand. The point must be approved for crowd flow, security, accessibility, egress, lighting, and weather.
Can event venues compare feedback by event and gate?
They can compare configured devices and time or event labels when the venue records that context consistently. The comparison is a signal for operations review, not automatic event or crowd inference.
Can a moving fan give reliable feedback?
The venue should invite a gesture only at a deliberate pause point. Do not treat a moving-crowd interaction as a tested or reliable workflow without evidence from that exact setup.
Scope a venue feedback pilot with ThumbsUp.
Bring the event flow, venue approvals, and fan-experience question. We can map a safe fixed point and the operating checks needed before a matchday test.