Measure the customer experience across a bank branch visit
Build a bank branch customer experience workflow around service stages, clear ownership, and touchless feedback from the physical visit.
Read the guideIndustry customer feedback
ThumbsUp is an AI-powered touchless customer feedback system for physical bank branches. Customers show a hand or thumb gesture toward a compatible camera-equipped Android tablet, while authorized managers review patterns by time, day, device, location, and configured employee or shift context.
For Retail banking operations leaders, branch network directors, customer experience managers, and branch managers.
Decision frame
Start with one physical service moment.
ThumbsUp helps an authorized team review a configured location and time signal. The setup still needs a site test for distance, lighting, reach, accessibility, privacy, and safe use.
Authorized managers can create or change the short question shown on assigned feedback devices. After Question Mode is enabled on those devices, customers answer the active question with a supported hand gesture—for example, “How good was the cleaning service?”—so each location can collect a signal about the service moment it wants to improve.
A branch visit is a sequence of moments rather than one generic transaction. A useful feedback program makes it possible to investigate the arrival and queue transition, the teller or counter interaction, an advisory or appointment handoff, and the final exit experience.
ThumbsUp scores are signals for investigation, not proof of a cause or of employee fault. Managers can put a pattern beside the time of day, the device or location, historical trends, and configured employee or shift context before deciding what to check next.
A compatible camera-equipped Android tablet collects a customer gesture without asking the customer to touch a public screen, scan a QR code, install an app, create an account, or type. The device belongs at a deliberate service point, such as after a teller interaction or on the route out of the branch.
Authorized managers use the connected dashboard to review feedback over time and by device or location. If employee or shift context is configured, it can help a manager frame an investigation; it should not turn an individual score into an automatic judgment.
| Branch moment | Placement decision | Useful management question |
|---|---|---|
| Teller or counter service | After the customer leaves the active transaction space | Does a pattern repeat across particular service periods or counter locations? |
| Queue-to-service handoff | At the end of the visit, with a clear path past the device | Should the team review waiting conditions alongside the feedback pattern? |
| Advisory or appointment visit | Outside the confidential conversation and document-handling area | Is the experience signal changing across appointment blocks or days? |
Start with one branch moment that the local team can act on. A device at the exit can provide an overall visit signal; a device near a particular service stage can help isolate that stage. If a branch uses more than one device, label the placement clearly so managers know which operational moment each signal represents.
Agree on the review owner and cadence before rollout. A short daily check can surface a same-day issue, while a weekly review can look for repeated patterns by weekday, shift, device, or location. The correct cadence depends on the branch's operating rhythm; ThumbsUp does not replace the bank's own queue, appointment, or incident records.
Illustrative example: a regional bank starts with one lobby exit device in a branch that has a mix of teller and advisory visits. The branch manager documents the placement, reviews feedback by day and time for the pilot period, and checks unusual patterns against staffing and queue notes. If the signal appears to reflect a particular service stage, the bank can test a more focused placement in a later phase rather than assuming the first location explains every visit.
A bank should evaluate the operating workflow as well as the tablet. The important questions are whether customers can respond without a phone or public-screen touch, whether authorized users can distinguish devices and locations, and whether the resulting signal can be reviewed with the branch context the team already uses.
Practical guides
Use these focused guides to plan placement, compare collection options, and decide which operational question to test first.
Build a bank branch customer experience workflow around service stages, clear ownership, and touchless feedback from the physical visit.
Read the guideUse touchless feedback to investigate bank branch queue and waiting patterns alongside the local records that explain service flow.
Read the guideCreate a consistent way to compare customer experience patterns across bank branches while preserving local operating context.
Read the guideCompare QR surveys with touchless gesture feedback for bank branches by customer effort, placement, and the kind of signal each method creates.
Read the guideDesign a practical teller-service feedback point for bank branches and review recurring service patterns with the right operational context.
Read the guidePlan and test camera-equipped tablet placement in a bank branch around service flow, privacy, lighting, visibility, and safe customer movement.
Read the guideQuestions operators ask
Yes. ThumbsUp uses a compatible camera-equipped Android tablet so a customer can show a hand or thumb gesture without touching the public screen, scanning a QR code, installing an app, creating an account, or typing.
Authorized users can review feedback by assigned devices and locations in the dashboard. Comparisons are most useful when the branches use comparable placement and the manager considers local operating context.
Use the configured question, device, location, and time context to choose a focused branch-service review. Compare the pattern with queue, staffing, appointment, transaction, or service context, make a targeted improvement, and review the same service moment again.
Yes, if each placement has a clear operational purpose. A bank can use one device for an overall exit signal or configure separate devices for distinct service stages, then interpret the signals according to their placement.
Bring the service journey, site constraints, and reporting questions. The contact form can help define what a responsible pilot should test before launch.
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